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Are photos important?

Photos are designed to help potential customers visualize what they're getting. ... Do not underestimate the importance of having good product photography on your online shop, because this is one of the most powerful tools in selling your product and enhancing your brand, via your e-commerce platforms.

Great Product photography is essential for convincing consumers to buy products. According to Justuno, 93% of consumers consider visual content to be the key deciding factor in a purchasing decision. Most importantly the quality of the visuals you'll use to show how your products look is ESSENTIAL.


Does product photography increase sales?

Improving product photography for ecommerce product pages can help you increase your sales and build loyalty with your customers. If you're not comfortable behind the camera, let us handle your product photos. We can create consistent, quality images that can help improve your sales.


What is product photography?

Product photography is any image of a good for sale. Also known as commercial photography, these images are meant to entice shoppers to purchase the photographed products. They feature product details and features, supplemental to written copy and product descriptions. 



What are the benefits of product photography?


Why make the effort?
* Quality images serve as a window into your store improving the speed of trust, quality and value. It's the best first impression.
* Good photography increases conversion. ...
* Pictures appeal to mobile audiences more.
* Well art directed photography improves your brand image and identity.

What are product photos ?

Your product photos reflect who your business is and instill a sense of confidence in your customers. These are the photos you'll most likely find as the first option on a product page. They are high-quality, detail focused images of the product against a solid color background—usually white.


How effective are product videos?

When videos are added to product pages, visitors browse on average 127% more pages per session. Those who watch videos are 1.8x more likely to purchase than visitors who don't engage with the video content. After watching a product video, consumers are up to 85% more likely to buy it.


Why is product video important?

Most important of all, having a product video is statistically proven to increase sales conversions. ... Plus, whether its on your website or shared through a social network, consumers are 46 percent more likely to seek more information about your product after seeing a product video about it.


Do videos help sell products?

Video has been proven to help increase conversion rates, engagement rates, and more. ... 97% of video marketers reported that video increased user understanding of a product or service, and 76% reported video helped them increase sales. Including a video on your landing page can increase conversions by more than 80%.


How do videos help sell?

A product video shows your potential customers how your product or service works. It is important that they see what you offer in action so that they can learn your benefits clearly and build trust towards your brand!


How effective are marketing videos?

In 2020, 92% of marketers say that video is an important part of their marketing strategy. This has grown from 78% in 2015, showing that the importance of video is only growing. So what is it that makes video so important? Well, according to 88% of marketers, video marketing provides them with positive ROI


Do consumers prefer video?


It's no secret that videos have become the most popular choice for content consumption today. In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses.

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